Alborz Fallah started his blog without the attitude of making money. But he was the meaning why not to earn a little bit of money so after a while he earned lots of pounds. He wrote three blogs with the different themes: Cars, outgoing and tech the reason is simple: Because he loved cars, he loved out going and he was a little tech geek. Added to this he is very interested in the comments which people give on his posts even if they are negative.
Moreover, he liked to manage his blog, to write the articles, to discover how Adsense, Web Master Tools and SEO. Everybody is likely to type in the car name plus the date or the other way round. The way big publisher would do it is to type in the car name plus a random name like 'Porsche rules the world' but nobody would type that into Google. When you are going to search a car you will probably type in the name, the model, the date and at the end the review. That is how people find the website from Alborz Fallah. Another criterion is that he writes his post by his own, he didn't use copy and paste that is why his content is so interesting.
He showed this site some friends, they showed it other friends and so was it going. After a while other car blogs where interested in his website because they published the news two days earlier than the other guys because they had to send their text to the editor and back. Al indeed some spelling mistakes and some grammar mistakes but they fixed them after a while. It is pretty cool how they are managing that they are 2 days earlier than the other magazines thereby it is so simple. Al saw the companies putting the news out and one hour later the news were written down at his blog with his own words and his opinion.
After his first meeting with Anthony Crawford the Channel 10 guy, Alborz decided to sell him equity. He made his blog into his own company called Caradvice.com.au Propriety Limited. Now he has different people in different places like Brisbane, Sydney or Melbourne. He has two guys who are working on the blog with the news and three road tester who are testing cars. Al is now one of the road testers. He gets 2 cars a week and he writes the review of the cars.
After using Adsense Al started to ask some advertising agencys if they want to have a partnership. The only problem was they wanted him to do advertising for the companies. But Al said clearly no because it was part of his credibility to write what he is thinking about the product. Alborz' plan for the future is to buy camera stuff for video blogging. He wants to film the cars and put the video on youtube.
