Thursday, 22 October 2009

Alborz Fallah



Alborz Fallah opened a blog about cars in the year 2006 in Australia. He started to write his own blog about his life when he decided to write a blog about cars. His domain name was Caradvise.com.au. and he wrote a blog with Wordpress. He thought about his hobbies and what he loves to do so he decided to create three websites:

One about outgoing in Brisbane (where he lives), one about cars and because he was a little IT geek he created a website which is called vistatchnician.com. But he was only with his car website successful. Today this blog is the 6th. biggest blog in Australia! Why are they so successful? Because they are the only one who review their cars so they get luxury cars like Lamborghini or Aston Martin. Really interesting is, that they don't have any advertisement.

When Al' opened his blog he started with Google Adsense as well and he got £5000 per month only with Adsense. Then he changed to server hosting and he has four full time and two part time employe. After that he signed to an advertising agency where he gets 10 cents per unique browse that he delivers. Alborz gets like 16000 unique browses a day.
Quite impossible is the fact that he had a full time job besides his blog!

After 7 months running his blog he had a guy, who run Drive Tv, where he was a motoring writer and poducer. This guy was really interested in Al's website because of the style, of the name and of the media which was very interested in his project. At first the visitor traffic didn't increase because of him but they got a lot of new cars so they got more and more media attention. This is why they got invited in lots of car launches and now they are the 6th biggest one in Australia.

to be continued...

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